Sophia Tang — Senior Product Designer
Sophia Tang Intro

Vancouver, BC/Product & service design/Systems & AI

I make complex systems feel simple.

I lead 0 to 1 product and service design for systems people depend on — government energy services, professional tools, and AI-assisted workflows. Currently service design lead on the province-wide BC Home Energy Planner.

Now
Service design lead, BC Home Energy Planner
Focus
0 to 1 products, complex service systems
Based
Vancouver, BC — working across time zones
Sophia Tang's studio desk
Product strategy Service design UX & interaction design Prototyping Usability testing Design systems AI-assisted workflows

01 / Selected work

Useful things,
carefully made.

A few products and systems I have helped make easier to understand, use, and trust.

BC Home Energy Planner desktop and mobile overview screens
2024 — presentProvince-wide rolloutResearch → service blueprint → ship
01

BC Home Energy Planner

Product at scale, 0 to 1

Personalized reports and plans that help households make confident energy upgrade decisions.

Service design lead CleanBC Province-wide
View case
BC Hydro Homes+ guided home scan on mobile
Pro tool → homeowner flowGuided scan
02

BC Hydro Homes+

Lead product designer

A professional assessment platform reshaped into a guided homeowner experience.

View case
Properate website redesign shown on desktop and mobile
Design systemThree audiences, one platform
03

Properate Website Redesign

Design system, end to end

A clear, scalable platform for homeowners, professionals, and government partners.

View case

02 / Vibe coding

Built on curiosity.

Vibe coding experiments will appear here as they ship. Small scope, real interactions, and room to play.

In progress

03 / A little more context

Beyond work.

Sophia Tang with the Yale workshop group 01 / Field note

2011

Yale workshop

Architecture · urban renewal

Flip for context ↗
Yale · 2011

An architecture workshop exploring how cities can be renewed through public space, community stories, and new ways of seeing the everyday.

Flip back ↩
Sophia Tang at the 2019 IXDC conference wall 02 / Field note

2019

IXDC

Interaction design · conference

Flip for context ↗
IXDC · 2019

A design conference experience that broadened my perspective on interaction design, bringing together product thinking, emerging technology, and the people shaping the field. Our team was recognized with the Best Service Design Award for our work in service design.

IXDC 2019 ↗
xPass Plus NFT tour concept on mobile 03 / Side project

xPass+

NFT tours, reimagined.

Mobile app · cultural discovery

Flip for context ↗
xPass+ · Side project

A mobile concept for discovering NFT-linked tours and turning digital ownership into a more tangible cultural experience.

Prototype link coming soon ↗
Roux HQ family app showcase with Home and Kids screens 04 / Side project

Roux HQ

Life with little ones.

Mobile app · family life

Flip for context ↗
Roux HQ · Side project

A family life companion for discovering activities, understanding each child’s milestones, and finding meal inspiration in one calm place.

Prototype link coming soon ↗